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How the right Value Proposition leveraged to an ideal customer profile, leads to long term business success. During this presentation our Certified SCORE Mentor, Bruce Fisher, will review the Value of a Strong Value Proposition.
The Value Proposition will:
FILL a significant GAP in your marketing
APPROACH: Meet customer’s needs in a unique, compelling and defensible way
BENEFITS RELATIVE TO COST: Offer superior value to the customer
COMPETITION: Offering more appealing than the alternatives
After a successful career as the ‘growth person’ in multiple businesses, Bruce joined SCORE 9 years ago. While working with many clients over the years, he developed a foundational philosophy of building a business around having the right value proposition leveraged to a defined ideal customer base. In addition, being able to manage capital and human resources (both in-house and outsourced) complete the three pillars of reaching one’s goals. Join Bruce for an insightful discussion of these key building blocks to success. Whether you are a start-up or an established business, this webinar can provide the template you are looking for.
Recording Date: March 5, 2021